Please note that below the video are two extra documents - a Mind Map of the project structure, and a template in Word.

Before we move into project planning, let's pause and consider for a moment: why do so many proposals become successful? Why do so many proposals fail, get ignored, rejected, or deemed unsuccessful?

• It could be that the project's purpose and outcomes don't align with the donors' interests. Knowing what our donors are willing to support is very important.
• Or perhaps the project doesn't strike them as something that really needs to be addressed. This could happen if the problem faced by the end users isn't well explained. Therefore, describing the problem analysis is crucial for convincing donors to support a project.
• It may simply be that the project is badly written and difficult to understand, even though the logic and ideas are there. Inadequate description might obscure the project's objectives. Hence, clarity is paramount.
• And following the guidelines ensures proposals reflect donors' expectations.

So, how do we get it right?

• Firstly, identifying the right project is crucial. The project needs to offer value to the donor and align with their interests and funding areas.
• Secondly, the proposal itself needs to persuade the donor that the problem is important and deserves to be addressed.
• It also needs to demonstrate that the organization has a solution and the capacity to deliver it.

This is achieved through organizing and presenting the proposal clearly, logically, and persuasively.

When identifying a project, three things need consideration: value, capacity and comparative advantage, and support.

Value refers to solving a problem of significant value to the country, region, or community. It could be a global, regional, or national priority, relevant and important to decision-makers.

Capacity and advantage reflect the organization's ability to address the problem effectively and efficiently, bringing unique skills, resources, reputation, or neutrality to the table. Support, not just from donors but also from partners, communities, and decision-makers, is crucial. This includes support from government, other NGOs, and those with power and resources.

Projects that possess value, capacity, and support are deemed high priority. Efforts should focus on building support or developing capacity for projects lacking in these areas.

Once a project is identified, the proposal must effectively convey the problem's urgency, the proposed solution, and the organization's ability to deliver.

Following a structured approach to proposal writing ensures clarity and completeness, increasing the likelihood of success.