HOW STAKEHOLDERS INFLUENCE PROJECT SUCCESS

At this point, I'm going to ask you to pause and consider these two key reflection questions.

  • How can stakeholder support positively influence a project's success?
  • In what ways might you engage with stakeholders who may have a negative perception so that you can minimize project interference?

Take some time to consider those questions before we move on with the course.


So that first question, how can stakeholder support positively influence the project's success?

Stakeholder support is pivotal to a project's success in several ways. When we understand, engage and strategically manage stakeholders, it is not just a project management skill, it is a strategic advantage. Through stakeholder analysis and engagement, projects can unlock support, gain valuable insight and navigate challenges, ensuring a smoother path to success.

One positive influence is resource allocation. When there is support from influential stakeholders, this can often result in increased resources allocated to the project, both in terms of funding and manpower.

To give an example, after a devastating earthquake in a developing country, an international humanitarian organization engaged with local community leaders, government officials and affected populations to understand their needs. Through this engagement, they identified that temporary shelters were the most pressing requirement. By involving these stakeholders in the decision-making processes, the organization allocated resources effectively, focusing on providing adequate shelter to the affected populations.

Stakeholder support can also help in solving problems. Positive stakeholder relationships can facilitate smoother resolution of issues. They create a collaborative environment that helps to overcome challenges.

Taking the example of a humanitarian agency in a refugee camp, where there were tensions between different ethnic groups over access to limited water resources. The agency facilitated dialogue sessions involving representatives from each ethnic group, camp management as well as water supply providers. Through this open communication and negotiation, stakeholders collaborated to develop a fair distribution plan for water usage, resolving the conflict peacefully and ensuring equitable access for all refugees.

Supportive stakeholders can also act as advocates, promoting project goals and mobilizing additional support from their networks.

To give an example, here a development organization initiated a community health project, aiming to reduce maternal mortality rates in a rural area. They engaged with local healthcare providers, community leaders and women groups to get their support and involvement. By actively involving stakeholders in project planning and implementation, the organization effectively promoted the project goals. The community members became advocates for maternal healthcare, which led to increased awareness, increased utilization of health services and ultimately a decrease in maternal mortality rates.

Stakeholder backing also enhances the project's credibility. It fosters trust among other stakeholders and the wider community.

For example, a relief agency responded to a natural disaster in a coastal region by providing emergency food and shelter. They collaborated closely with local NGOs, government agencies and community leaders throughout their response efforts. By transparently involving stakeholders in the decision-making processes and consistently communicating with the affected populations, the agency gained trust and credibility with the community. This enhanced credibility facilitated smoother relief operations and it also contributed to long-term partnerships for future disaster preparedness and response initiatives.

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