Community Engagement through Focus Group Discussions

Gather meaningful insights and amplify community voices through culturally sensitive facilitation techniques. Online certificate course.

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Self-Study Certificate Course

Start: Immediate Access
Time Commitment: Around 12 hours
Investment: $150 (or $95 for limited budgets)


When Community Voices Go Unheard

Focus groups connect development initiatives directly with community priorities. When we listen actively and respond to local insights, projects become more effective and sustainable. Yet when focus groups are poorly planned or facilitated, organizations face:

  • Interventions that miss the mark because they're based on assumptions rather than community realities
  • Wasted resources on solutions that don't address local priorities or cultural contexts
  • Loss of community trust
  • Sustainability challenges when projects lack community ownership from the start
  • Missed opportunities to leverage local knowledge and innovative solutions

This practical training transforms how you engage communities through focus group discussions.

Through effective focus group facilitation, you can:

  • Design interventions that fully reflect community needs and aspirations
  • Build trust and ownership for sustainability
  • Generate rich qualitative data that complements quantitative findings
  • Create spaces where marginalized voices are heard
  • Transform community insights into concrete project improvements

Who This Is For

This training is for people working in relief, development, or humanitarian contexts aiming to strengthen their community engagement capabilities. It's ideal for:

  • Field staff conducting needs assessments or gathering community feedback
  • Project managers and officers seeking to incorporate community voices into program design
  • M&E teams aiming to enrich their data with qualitative insights
  • Community engagement specialists wanting systematic facilitation approaches
  • Development practitioners transitioning to more participatory methodologies

No prior experience needed—the course delivers clear, practical guidance for newcomers while providing strategic insights and advanced applications for seasoned practitioners.


How You'll Learn

This course offers a self-paced, practical learning experience, combining study materials, reflections, exercises, and end-of-module assessments. Designed around the real-world challenges faced by humanitarian and development professionals, the course encourages you to pause, reflect, and actively develop skills you can confidently apply to your own context as you learn.

Flexible self-study
Access practical downloadable video presentations, transcripts, handouts, exercises, templates and tasks, allowing you to learn and apply skills at your own pace.

Knowledge checks
Assessments at the end of each module test your understanding, reinforce learning, and help you reflect on key concepts.

Course Discussion Forum
Share questions, insights, and challenges with peers. Instructor Neil Kendrick monitors and responds regularly to support your progress.

Certificate of completion
Successfully complete all modules and assessments to receive your certificate.


Impact Stories

9.5/10 Rating (based on 27 reviews)

"This is eye-opening! I work in community development and we conduct lots of focus groups. The strategic questioning techniques, like open-ended prompts, have improved how we elicit responses in sessions." — Rashmi Bhetwal, Community Development Professional, Nepal

"This course on focus group discussions is practical. It is like a 'how to' manual that takes you by the hand and uses many exercises to teach you about FGDs in humanitarian settings. It shows you how to leverage FGDs as a tool of data gathering and how to make decisions while navigating cultural nuances." — Chima Nwankwo

"The training provided practical insights and valuable techniques for effective focus group discussions. The emphasis on including marginalized voices was particularly valuable—it gave me tools like the laddering technique to ensure all community members are heard." — Vamathevan Valavan, Sri Lanka


Course Details

Start: Immediate access upon enrollment
Duration: Self-paced (around 12 hours total)
Investment: $150 (or $95 for limited budgets)

Includes:

  • Lifetime access to comprehensive modules with downloadable videos, handouts, and transcripts
  • Practical templates and planning tools for immediate application
  • End-of-module assessments and certificate of completion
  • Course discussion forum to share insights and questions with peers

Course developed and presented by Neil Kendrick, founder of ELD Impact, with 25+ years of experience training humanitarian professionals across 20+ countries.

Program Overview

Click any module to see content

+
Welcome to the Course
2 lessons
  • Getting Started
  • Pre-Course Self-Assessment: Rate Your Current Skills
+
Introduction to Focus Groups in Humanitarian and Development Work
8 lessons
  • When is a Focus Group Useful?
  • Focus Group Questions in Emergency Response
  • Planning a Focus Group in Development Contexts
  • Gaining Insights from Communities
  • Differences between Focus Groups & Regular Groups
  • Progress Assessment
  • Reflection & Application
+
Focus Groups in Practice
6 lessons
  • The Role of the Facilitator
  • Community-centric Planning
  • Utilizing Focus Groups for Community Centered Solutions
  • Holistic Understanding & Qualitative Insights
  • Progress Assessment
  • Reflection & Application
+
Challenges & Applications
8 lessons
  • Optimizing Resources
  • Including Marginalized Voices
  • Integrating Insights into Planning & Implementation
  • Using FGDs to Assess Impact & Triangulate Data
  • Using FGDs to Navigate Complexity
  • Progress Assessment
  • Reflection & Application
+
Thematic Applications
9 lessons
  • Focus Group Planning and Integration into Disaster Response
  • Question Design & Informed Decision-making
  • Focus Group Session Design
  • Aligning Focus Group Goals with Broader Development Goals
  • Using a Multi-method Approach
  • Strategies for Inclusive Participant Representation
  • Aligning Incentives with Community Values
  • Progress Assessment
  • Reflection & Application
+
Running the Discussion
6 lessons
  • Strategic Questioning
  • Community-centric Approach
  • Strategies for Cultural Sensitivity
  • Ensuring Representation
  • Progress Assessment
  • Reflection & Application
+
Post-session Steps
6 lessons
  • Documentation of Contextual Insights
  • Holistic Data Analysis
  • Community Feedback Mechanisms
  • Incorporating Insights into Development Plans
  • Progress Assessment
  • Reflection & Application
+
Wrapping Up
4 lessons
  • Final Self-Assessment: Reflect on Your Progress
  • Your Focus Group Discussion Action Plan
  • Course Discussion Forum
  • Your Next Steps

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Payment Options: Pay by credit card or contact us for group rates (2+ participants) or alternative payment arrangements.

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